SEARCH ENGINE MARKETING.

Search Engine Marketing (SEM) is a digital marketing strategy focused on increasing a website's visibility in search engine results pages (SERPs) through paid advertising. It typically involves bidding on keywords relevant to the business's products or services to display ads to users searching for those terms. SEM allows advertisers to create targeted campaigns with specific keywords, demographics, and geographical areas, ensuring the ads reach potential customers. The most common form of SEM is pay-per-click (PPC) advertising, where businesses only pay when a user clicks on their ad. Popular platforms for SEM include Google Ads and Bing Ads. SEM helps businesses drive traffic, increase conversions, and enhance brand awareness.